Funding is often treated as a search for money. In reality, the harder part is making sure a project is ready for the type of capital it is seeking.
That is a central part of the work at Rouge N Corporation LLC, where I am a Co-Founder and Partner.
Capital follows clarity
A credible funding proposition needs more than an ambitious valuation or a large requirement. Investors and funding providers need to understand the asset, project economics, use of funds, risk, security, documentation and proposed route to repayment or return.
The better prepared a project is, the easier it becomes to match it with the right funding source.
The right capital matters as much as the amount
Different projects require different forms of capital. Equity, debt, structured finance and asset-backed funding all solve different problems. Forcing the wrong structure onto a project can create more difficulty than it solves.
Our focus is therefore on fit: understanding the requirement, improving funding readiness and connecting credible projects with suitable capital pathways.
Shane Murphy
Co-Founder & Partner, Rouge N Corporation LLC
